From January 1 to April 8, 2025, Slovenian media recorded 5,551 articles about Trump’s tariffs, with an average reach of 305,353 people per article. The greatest number of articles appeared online (77 %), followed by print, radio, and television. Online articles also had the highest reach (377,343 people), whereas radio articles reached the fewest (45,215 people).
Media coverage of Trump’s tariff measures peaked around several key events (depicted in graphic).
Slovenian political actors responded quickly to the measures.Prime Minister Robert Golob emphasized that Slovenia would protect its domestic economy.Minister Matjaž Han announced an analysis of the consequences of these measures and steps to mitigate their impact on Slovenian firms.Particular attention was drawn to sectors such as viticulture (wine production) and automotive industry, which are likely to face the greatest challenges.
Trump’s tariff measures continue to influence economic debates in Slovenia. Monitoring developments will be crucial for Slovenian companies to adapt to global trade shifts and to find responses to the challenges these measures bring.
