Throughout the monitored period, the Freedom Movement has remained the most visible political party, appearing in 23.95% of all analysed media coverage. It is closely followed by the Slovenian Democratic Party (SDS), present in 22.03% of all media mentions, confirming a highly balanced and stable media dominance of the two largest political actors.
The most notable shift occurred just below the top positions. Levica, which ranked third in media visibility during the first three weeks, dropped to fifth place in the fourth week. It was overtaken by the Social Democrats, who gradually moved up the ranking — from fourth place in the first week and fifth in the second — to third place, as well as by New Slovenia, which currently ranks fourth in terms of media presence.
Media visibility does not necessarily reflect electoral support, but it does indicate who is able to enter the media agenda and shape public debate.
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While party-level analysis shows the balance of power between political organisations, the analysis of individual politicians reveals a strong personalization of the political space.
Robert Golob has been the most visible political figure throughout the monitored period and remains at the top of media exposure. He is consistently followed by Janez Janša, confirming the stable presence of both leaders in the central media space.
More significant shifts are visible among other actors. Luka Mesec, who ranked third at the beginning of the monitoring period, gradually dropped to seventh place. Meanwhile, Jernej Vrtovec moved up to third position, and Anže Logar strengthened his presence and reached fourth place.
This dynamic shows that media attention toward individuals is far more volatile than toward parties — it responds quickly to public statements, policy initiatives, political alliances and conflicts, which can rapidly push individual politicians into the spotlight or move them out of focus.
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A key characteristic of the analysed period is that media attention is not focused solely on policy issues, but largely on political relationships.
Media coverage frequently highlights:
All of this indicates that political competition is already intensifying and that pre-election dynamics are gaining momentum week by week.
Media presence does not predict election results, but it does show who is building recognition, who has influence in the media, which topics are becoming central, and how political debate is evolving.
At Kliping, we therefore monitor the media landscape continuously, as tracking trends often provides an early indicator of changes that become visible in public opinion research only later.
For additional information or access to weekly media visibility analyses, feel free to contact us.
