Kliping – A Team That Lives and Breathes Media

1 January 2024
We are the largest media monitoring and analysis agency in Slovenia and the Adriatic region. Formerly part of the Pristop Group, we have operated independently since 2004, and since 2014 as a proud member of the international Newton Media Group. For more than 25 years, we have been monitoring, listening to, and analyzing what’s happening in the media landscape — from the first morning headlines to the latest late-night social posts, across traditional media as well as social networks, forums, and podcasts. Our world revolves around media information — understanding it is our passion.

Who We Are

At Kliping, we are a connected team that works 365 days a year, 24 hours a day, ensuring that our clients receive the right information, at the right time, in the right form.

We monitor more than 3,000 Slovenian media sources — print, television, radio, online portals, social networks, forums, and podcasts. Altogether, this means over 1.56 million media mentions each year, which we identify, process, and deliver for our clients.

We are based in Slovenia, but operate across the entire Adriatic region. As part of the Newton Media Group, we are also present in Croatia, Serbia, Bosnia, North Macedonia, the Czech Republic, Slovakia, and Ukraine. This allows us to provide clients in both the public and private sectors with regional coverage and a comprehensive view of the media landscape.

Why Media Monitoring Matters

Media are the primary source of information about what’s happening in society — which makes their role crucial for organizations of all kinds.
A comprehensive and professional insight into the media, provided by Kliping d.o.o., delivers clear advantages:

  • Timeliness of information
  • Effective planning of public relations activities
  • Visibility and reputation tracking
  • Understanding of audience needs
  • Measurement of media impact

We make sure you’re informed completely and on time, and we can enhance your monitoring service with additional tools that make communication with the media easier and more efficient.

What We Do

Our core business is media monitoring and analysis — across both traditional and social media.

We provide:

  • monitoring of print, radio, television, online media, social networks, forums, and podcasts,
  • AlarmKliping, instant alerts for mentions (ideal for crisis communication),
  • media presence analyses (quantitative, qualitative, benchmark, sponsorship, AVE, and reach analyses),
  • full transcripts of radio and TV shows, conferences, discussions, sessions, and other events,
  • active content search and boutique monitoring, tailored to each client,
  • archiving of selected media content,
  • translations, summaries, daily and managerial reports,
  • and proprietary tools for automated media monitoring and analysis, combining technology and human insight.

In addition, we offer:

  • professional monitoring from a verified reference list, based on agreed criteria,
  • access to our modern media database, Kliping MAP (www.kliping.si),
  • monitoring and delivery of media mentions even on weekends and holidays,
  • morning delivery of reports by 7:30 a.m.,
  • color clippings with OCR search (find any word instantly),
  • daily, weekly, or monthly e-collections of media mentions on selected topics, sent to multiple email addresses,
  • access to audio and video content,
  • and easy mobile and tablet access to all your clippings.

Media Monitoring Today

Important conversations no longer start only in newspapers — they begin on social networks, where every user is a “reporter.”
That’s why it’s essential for companies to know what’s being said about them, to act quickly, understand public sentiment, recognize opportunities, and protect their reputation.

That’s where we come in.

Analysis Gives Data Meaning

Data alone doesn’t tell the whole story — analysis does.
In-depth media insights turn numbers and mentions into context and understanding.

Our analyses help clients understand how they’re perceived, measure the effectiveness of their communications, identify trends, benchmark competitors, and prepare for crisis situations. Sponsorship analyses, campaign evaluations, and event analyses are also widely used in sports, culture, science, and the arts.

The difference between raw data and analytical interpretation is simple:
the first tells you what happened, the second explains why it happened and what it means.
The quality of data and methodology ensures that our analyses deliver reliable and actionable results — for organizations of all kinds.

All analyses are customized and can be delivered online, in .pdf or .xls format, or through our dedicated Power BI platform — always with the same goal: to enable better and faster decision-making.

The Heart of Kliping — People

We use advanced technology, artificial intelligence, and analytical tools, but we’re convinced that the heart of Kliping is people.
We are a diverse, experienced, and close-knit team. We address each other casually, share coffee breaks, celebrate birthdays, and balance a relaxed atmosphere with professionalism.

What matters most to us is that our work is done well and on time, and that clients receive exactly the information they need — when they need it.
Our approach is built on responsibility, collaboration, and mutual respect, values that make us better every single day.

Reliability, Flexibility, and Support

Our work combines technology and personal care.
We talk to our clients, understand their goals, and continuously adapt monitoring and analyses to meet their needs.
We’re always available — for advice, adjustments, or just a conversation.

More than 600 clients from various industries trust us — from corporations and public institutions to agencies and NGOs.

Our Commitment to Clients

In addition to our core services, we guarantee:

  • Business integrity, professionalism, and reliability
  • The earliest delivery of media content
  • Extensive coverage of local, national, and international media
  • Full transcripts of radio and TV programs + optional AV recordings
  • Uninterrupted service on weekends and holidays
  • A dedicated account manager and 24/7 emergency contact
  • Mobile apps for clippings (phone + tablet)
  • A modern platform for all media sources (traditional + social/digital)
  • AlarmKliping (email and SMS notifications)
  • Customized delivery of media content
  • Online analyses tailored to your operations
  • Professional translation support (summaries and translations)
  • Self-evaluation tools for media content
  • Smart tagging, automatic filtering, and topic sorting

Who We Work With

In today’s world, no organization can operate effectively without a clear view of its media presence — there are no exceptions.
Kliping works with leading organizations in both the public and private sectors: multinational corporations, cities and municipalities, governmental, European, and international institutions.

Our services are also essential for sports clubs, cultural and artistic institutions, and individual professionals.
We cover virtually every industry — politics, finance, corporate responsibility, automotive, energy, environment, democracy, mobility, sports, culture, science, and more.

Everyone finds their essential piece of the Kliping puzzle.

Looking Ahead

The media world is changing at incredible speed — with new platforms, formats, and ways of communication emerging every day.

If in 1991 we delivered our first clippings by post once a month, today we provide information to our clients in real time, through the latest technology — via email, mobile apps, servers, or cloud platforms.

We now monitor over 3,000 media sources in Slovenia, process millions of media mentions daily across the region, and always find that one piece of content that truly matters to our client.

We believe the future of media monitoring lies not only in technology, but in understanding, interpretation, and relationships.
That’s what makes Kliping different — and what has connected us with our clients for more than two decades.

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Would you like to experience Kliping’s full range of services first-hand before making a decision? The demo version of Kliping services is available free of charge for one week! During the trial period, we’ll work with you to align your goals, needs, and options, so that by the end, the service truly fits your requirements.
Fill out the form below, and we’ll get back to you as soon as possible. You can also call us at +386 1 2391 238 or email us at info@kliping.si.
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